- More than 32 million Hispanics watched the 2010 NFL season, making it the most-watched NFL season ever among Hispanics.1
- Super Bowl XLV is the most-watched TV program ever among Hispanics, averaging 10 million Hispanic viewers.2
- Hispanic NFL fans spend nearly 15 hours engaged with the NFL each week during the regular season.3
- Visits to NFL.com/español doubled year-over-year.4
